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Content included ways to enjoy scotch, how to make a classic Rob Roy cocktail and a holiday gift guide.
Playboy teamed up with Dodge for a 360-degree program designed to drive maximum awareness for the brand’s car models through presence at Playboy’s high-profile Super Bowl Party, complemented by a high-impact print execution and digital campaign.
The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.
In partnership with The Weinstein Company, Playboy collaborated with Quentin Tarantino to develop a limited edition Playboy t-shirt inspired by The Hateful Eight, which was given away to fans.
In this era of countless brands, this time of infinite messages, a man can get lost ... Playboy tells stories men want to live by, stories they want to be part of, stories they want to tell their friends. Playboy Studios is an in-house creative agency made up of best-in-class creatives, storytellers, analysts, influencers, party throwers, rabble rousers and provocateurs.
And more than ever, they need a trusted voice to tell those stories.
I am often hit with waves of sadness and/or jealousy when I see them together, even if we’re all hanging out.
Sometimes I think about what it would have looked like if I’d ended up with the friend I first liked, but mostly now it’s more wanting to be part of the couple, too—wanting to be around them, be together, be included (and yes, I’d really like to kiss both of them! I’ve spoken to my girlfriend about this a few times—not because I think anything is likely to happen, but because the feelings are overwhelming and I don’t want to feel like I’m keeping something from her.
Sometimes I think I don’t want it to go away, anyway; I don’t always have a lot of feelings with depression, so there’s something nice about having these intense emotions, even if they’re hard to handle. My wish for you and your girlfriend is not to live in a state of unresolved, unexpressed, unrequitable longing; nor is it for the two of you to get involved, either physically or emotionally, in a live-in open relationship with your housemates right now.developed a branded content program featuring custom videos and editorial to support Dewar’s 15 year Limited Edition Scotch.The program organically integrated key brand messaging and product placement.The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.